Helping people unplug from their smartphones at home

Role:

CEO & Cofounder

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Company:

Atbay

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Year:

Q1-4 2018

CHALLENGE
In a world filled with digital detox apps, how might we design a physical tool that helps people manage their smartphone use?
My two cofounders and I started Atbay, a hardware-as-a-service company, in January 2018 with help from the Venture Asheville Elevate program (a local business mentorship program) and YCombinator Startup School (a digital version of their in-person accelerator program). Over the course of a year, we developed the first physical tool aimed at managing smartphone use at home. This project culminated in a successful Kickstarter project in October 2018.
View Kickstarter ->
CHALLENGE
Role and responsibilities
  • CEO & Cofounder
  • Product design & development
  • Business model exploration
  • Concept development
  • Supporting role with firmware coding and PCB development
  • Marketing strategy
  • Packaging and shipment